On this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss the latest in media and marketing. 

They look at Sky News’ plan to overhaul its newsroom to create more premium paid content, OpenAI’s claim that DeepSeek used its proprietary models to train its own open-source competitor, and Nielsen’s decision to end its panel-only ratings which have measured TV for decades. 

Sky News to overhaul newsroom around paid-for content (FT) 

Sky News has announced plans to overhaul its programming and newsroom to create more premium paid content to protect its future amidst the decline of linear TV. Through a new strategy named Sky News 2030, the broadcaster aims to reshape its digital-focused service over the next five years to attract consumers who are willing to pay for news, reports the FT. 

OpenAI says it has evidence China’s DeepSeek used its model to train competitor (FT)

OpenAI says it has found evidence that Chinese AI start-up DeepSeek used its proprietary models to train its own open-source competitor. OpenAI is concerned about a potential breach of intellectual property. 

Nielsen to End Panel-Only Ratings That Have Measured TV for Decades (WSJ) 

Media measurement firm Nielsen has announced it will be terminating its consumer panel-based TV ratings, a product which has served as the standard for measuring US TV ratings for decades. Once the product becomes unavailable in Q4, Nielsen wants customers to use its newer ratings product called Big Data + Panel, which combines panel-based consumer data with numbers drawn from third-party vendors.