In this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion about the gaming landscape. 

Wright expands on:

• How gaming monetisation has evolved in recent years
• The trends shaping the future of in-game advertising
• How developers can balance monetisation with a seamless player experience
• The unique advantages in-game advertising offers brands
• Common misconceptions brands have about mobile gaming audiences
• How brands can better engage with their demographics
• Adapting monetisation strategies as privacy regulations tighten and user acquisitions costs rise