So the news is out - Kevel is acquiring Nexta. On this podcast special, James Avery, CEO and founder, Kevel and Martin Jensen, CCO and founder, Nexta, join ExchangeWire's John Still to discuss the deal, what it means to both companies and the state of European ad tech.

Tune in to hear:

• What opportunities the deal offers to both companies
• Retail media in 2025: what are retail media’s challenges, and how the new proposition fits into the landscape
• The strength of European ad tech

Kevel

Kevel is powering innovative, flexible ad tech infrastructure APIs that fuel its Retail Media Cloud™. This unique offering empowers multi-brand retailers to launch differentiated retail media networks that improve the shopper experience while...

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Nexta.io

Nexta is a cutting-edge retail media ad manager designed to simplify and elevate the advertising experience for retailers, marketplaces, and publishers. With a focus on accessibility, automation, and AI-driven insights, Nexta helps partners achieve ...

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