Our first series focuses on CTV, and the (debated) opportunity for ad tech in this channel. In this episode, Rachel Smith, ExchangeWire COO, interviews Jonathan Lewis, Head of Digital and Partnership Innovation at Channel 4; Emma Newman, CRO with Pubmatic; and Simon Macson, Senior Product Manager, Europe, Samsung Ads to hear their views on how brands are approaching CTV, and whether the technology tools are up to the challenge.