MadTech Podcast Special: Kevel’s James Avery on Retail Media, Walled Garden Platforms and Programmatic at Scale
by on 28th Feb 2024 in Podcast
In this ExchangeWire MadTech podcast special, Ciarán O’Kane is joined by James Avery, founder and CEO of Kevel, to discuss the retail media ecosystem.
James expands on:
- The growth of retail media networks
- Programmatic at scale
- Harnessing unique data
- Tying offline purchase behaviour to online digital spend
- Supply-side opportunities in the ad tech landscape
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