In this edition of The MadTech Podcast Special, Paul Silver, global president, corporate development, MiQ, joins ExchangeWire research lead Mat Broughton to discuss the recent resurgence in ad tech M&A, and how investment trends in the sector are set to develop going forward.

Silver discusses:

• The increase in ad tech M&A and investment activity in 2024
• MiQ's purchase of US-based media execution partner Pathlabs
• European investment in US-based ad tech companies
• Future trends in ad tech M&A and investment