On this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by research lead Mat Broughton and Luke Bristow, CEO of challenger brand agency MNC to discuss the latest in the media and marketing worlds. 

They examine the losses of Apple’s streaming service, Perplexity AI’s efforts to raise funds at USD$18bn (£773m), and the release of Isba’s Responsible Media Guide. 

Apple is Losing Over $1 Billion a Year on Streaming Service (The Information)

Apple is losing more than USD$1bn (£773m) per year on its streaming service, Apple TV+, according to a report from The Information. It’s the only Apple service which is not profitable. 

Perplexity AI in talks to raise funds at $18 billion valuation (Reuters) 

Perplexity AI is in talks to raise funds at a USD $18bn (£13.8bn) valuation, according to a source who spoke to Reuters. The company aims to expand its operations and meet growing demand for its search tools. Discussions have included raising between USD $500m (£384.5m) and USD $1bn (£769m) for the funding round. 

Isba releases Responsible Media Guide (The Media Leader) 

Isba has published the Responsible Media Guide to provide brands with practical guidance on how they can ensure maximum control over the safe, suitable and legal placement of their ads across all media channels. It has five sections sharing advice on addressing the challenges of brand safety, media sustainability, inclusion, data and digital governance, and AI. The guide is available exclusively to Isba members.