In this MadTech Podcast episode, ExchangeWire Head of Content is joined by CEO Rachel Smith and Clare Turner, Chief Commercial Officer at Pearl & Dean to discuss the latest in media and marketing with a focus on streaming and cinema. 

They explore Netflix’s dominance in the UK streaming landscape, Fox having nearly sold-out ads for the next Super Bowl, as well as the UK entertainment and media market’s expected growth. 

Netflix dominates UK SVOD usage (The Media Leader) 

More than 20 million homes in the UK are now subscribed to a subscription video-on-demand service. Netflix alone counts for 17.1 million, beating all other streaming platforms operating in the region. Amazon Prime follows with 13.7 million subscribers, and Disney+ with 7.6 million. The number of UK homes on Netflix’s ad tier has grown by almost 10% from Q1. 

Fox nears sellout of Super Bowl ads (Variety) 

Fox, which is due to broadcast the 2025 Super Bowl on 9th February, has reportedly sold out all but a handful of slots of commercial inventory. One buyer predicted that Fox could sign up all its sponsors by September. In comparison, CBS – which aired this year’s game – hadn’t declared ad space to be sold out until November of last year. 

UK entertainment and media market to hit $155 Billion by 2028 (Variety) 

According to a forecast by PwC, the UK’s entertainment and media market is on track to become the largest in Europe by 2025, set to surpass £100bn this year. Streaming services and cinema are set to play a pivotal role.