In this MadTech podcast episode, ExchangeWire CRO Anne-Marie Sheedy is joined by COO Lindsay Rowntree and Thiago Correa, H&M Lead at Performics, to explore the latest in media, marketing and tech.  

They discuss Apple’s revised DMA compliance plan, Amazon’s latest social commerce deals with TikTok and Pinterest, as well as TikTok’s efforts to solidify links with the gaming sector. 

Spotify and Epic Games call Apple’s revised DMA compliance plan ‘confusing,’ ‘illegal’ and ‘unacceptable’

Apple’s newly revised compliance plan for the EU’s Digital Markets Act includes the introduction of two new fees which will be applied to developers who refuse Apple’s new DMA terms: an “Initial Acquisition Fee” and a “Store Services Fee”. Spotify accused Apple of making the proposal “deliberately confusing”, and blatantly disregarding the requirements of the DMA. Epic Games has called Apple’s revisions out as being unlawful. 

Amazon Deals Let Shoppers Buy Products on TikTok, Pinterest

Amazon has struck deals with TikTok and Pinterest which will let users purchase products directly from it without having to leave the social platforms. By linking their TikTok and Pinterest profiles to their Amazon accounts, users will be able to buy products directly from ads. The feature will display real-time pricing, Prime eligibility, delivery estimates, among other details. 

TikTok Announces Partnership with gamescom to Solidify Gaming Links

TikTok has announced it will be an official partner of gamescom 2024. The move is part of a continued effort to solidify links with the gaming community. TikTok will host tie-ins for the event, with live streaming rooms and a dedicated event stage. It will also add tools to its app to engage users with the event.