In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Martyn Sibley, founder and CEO of Purple Goat, the disability-led and disability-focused marketing agency. With the 2024 Paris Paralympics having just come to a close, we discuss how the representation of disabled people in advertising can be improved.

Martyn expands on how the industry can drive authentic change for disabled people, including how marketers can move beyond tokenism in their advertising. He also touches on the benefits for marketers, explaining the spending power of the disabled community.