In this episode of the MadTech Podcast, Jonathan Wise, co-founder of Purpose Disruptors, joins ExchangeWire's research lead Mat Broughton and editorial lead Mariam Ahmad to discuss alleged greenwashing by water bottle producers, Apple's sustainability marketing, and Meta's restrictions on political ads made with AI.

PET greenwashing row: Coca-Cola, Danone and Nestlé face legal action over recyclability claims

The European Consumer Organisation (BEUC), backed by environmental groups Client Earth and Environmental Coalition on Standards (ECOS), has taken action against major water bottle producers, such as Coca-Cola, Danone and Nestlé Waters/Nestlé, for alleged greenwashing.

What role can regulatory bodies play in ensuring that environmental claims in advertising are transparent and truthful, and what impact might this have on the industry?

Are companies’ green pledges the real deal or full of empty promises?

Last month, Apple released its "Mother Nature" campaign, examining its approach to marketing sustainability. The campaign highlighted Apple's claims of using "100% renewable electricity" and achieving "carbon neutrality," but critics have pointed out inconsistencies and potential greenwashing.

How does Apple's eco-themed 'Mother Nature' campaign reflect the complexities of marketing sustainability in the corporate world?

Meta restricts some AI use in political ads ahead of 2024 election

Meta has announced restrictions on the use of AI in political advertisements on its platforms, including Facebook and Instagram, ahead of the 2024 election. 

Starting next year, advertisers will be required to disclose when AI or other digital methods are used to create or alter political, social, or election-related content. This policy aims to add transparency to the use of generative AI tools, which have become increasingly popular in the advertising world. Meta will also implement labels for some digitally altered ads and reject those that lack proper disclosures.

What are the potential challenges and opportunities for marketers in adapting to these new transparency requirements for AI-generated or altered political content on platforms like Facebook and Instagram?