In this podcast special, head of content John Still is joined by Eni Shabani, founder of Rising Ballers. 

Shabani expands on: 

• How the power of social media has transformed the way individuals and businesses connect with their audience 
• Strategies that can ensure social media connections are meaningful 
• The importance of understanding your audience’s preferences and knowing where to reach them 
• The role played by compelling content in capturing and sustaining an audience’s interest on social media 
• Key challenges in fostering a loyal and engaged community within a competitive space 
• How consistent engagement and authenticity can influence community growth on social media platforms