In this special episode of the MadTech Podcast, ExchangeWire’s Head of Content John Still is joined by Ryan Ellul, Co-Founder and Sport, Marketing & Commercial Leader at Sport Design Australia. 

John and Ryan delve into a sports-inspired conversation, expanding on: 

• How brands can successfully harness sports in their marketing efforts 
• How brands can take advantage of sports branding partnerships 
• Why brands should get involved in community 
• AI’s role in assisting brands and advertisers 
• Investing in long-term brand alignment 
• The importance of brands accompanying sports fans during both the good and bad times