The Future of UK Advertising in the Cookieless Era
by Grace Dillon on 20th May 2022 in Podcast
Our fifteenth edition of The MadTech Podcast Special explores how UK advertising will look as we near a cookieless landscape.
In this episode, Sharethrough's Frank Maguire (vice president of insights & strategy) and Richard Ottoy (general manager, EMEA) and OMD UK's Suzy Ryder (chief digital officer) join ExchangeWire’s Mat Broughton to discuss early findings from the upcoming Insights & Attitudes Report produced by ExchangeWire Research in association with Sharethrough. Some of the insights explored by the panel include behavioural tracking and preparation for the cookieless future; investment in programmatic channels, SPO, and the importance of viewability; and mitigating the carbon footprint of ad tech.
Ad TechCookielessPodcastPost-CookieProgrammaticResearchSustainability
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