On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape. 

They discuss a partnership between the IPA and TikTok which aims to attract more diverse talent into the ad industry,  Bluesky launching a custom video feed for vertical videos, and IAB expanding its Gold Standard Initiative to include connected TV (CTV) and retail media. 

IPA and TikTok announce return of talent initiative (The Media Leader) 

The Institute of Practitioners in Advertising (IPA) has rolled out the second edition of its Step into Adland initiative, in partnership with TikTok, to attract more diverse young talent into the ad industry.

Bluesky launches a custom feed for vertical videos (TechCrunch)

Bluesky’s mobile app now features a trending videos section in the Explore tab. Users can also flip through a customisable video feed with content from specific hashtags.

IAB expands Gold Standard to include CTV and retail media (The Media Leader)

The IAB has expanded its IAB Gold Standard Initiative to include connected TV and retail media for the first time. Now, companies and retail media networks will be able to become IAB Gold Standard-certified by aligning their practices with the IAB’s measurement standards. The IAB is also introducing a sustainability pillar into the Gold Standard, with the goal of reducing carbon emissions in the digital ad ecosystem.