On this week's episode of the MadTech Podcast, we're doing something a bit different: in honour of what would have been one of the most eventful weeks in ad tech's calendar, ExchangeWire's Lindsay Rowntree is joined by Fiona Davis, Anthony Rhind, and Ciaran O'Kane to contemplate what's in store for the industry in 2021.

This week, Captify COO Fiona Davis, ad tech veteran Anthony Rhind, and ExchangeWire CEO Ciaran O'Kane join head of content Lindsay Rowntree in a COVID-safe substitute for ATS London. Together, they discuss Ciaran's 9 Wild Predictions for ad tech in 2021, as well as a few other possibilities that may await the industry next year.

The audio for this episode of the MadTech Podcast is an abridged version of a Webcast streamed live on Monday (21st September). You can watch the full Webcast here.