In our latest The MadTech Podcast Special, Giovanni Brusetti, Director, Digital Marketing & Products at Johnson & Johnson, joins ExchangeWire head of content John Still to discuss in-app activation, the power of data and innovation in mobile.

In Q1 2022 there were over 37 billion app installations, an 11% increase on the previous year. Despite this apparent mobile ubiquity, there’s still a lot for brands to discover about mobile activation and its use in a privacy-first world. Tune in to hear Brusetti's expertise on all things mobile and data.