R/GA's SVP executive creative director Nick Pringle joins ExchangeWire's John Still to discuss one of ad tech's hottest topics in recent months: Generative AI.

In this special edition of The MadTech Podcast, Nick Pringle, SVP executive creative director at R/GA, joins ExchangeWire's John Still to discuss what the recent surge in Generative AI may mean for the ad industry, focusing on what the emerging technology could mean for creativity.