In this edition of The MadTech Podcast Special, Michelle Sarpong, commercial lead at the7stars and Charlotte Powers, head of digital at Bountiful Cow join ExchangeWire research lead Mat Broughton to discuss the key strengths and evolution of independent agencies.

Over the course of the episode, Powers and Sarpong discuss:

• The role of independent agencies alongside networked agencies
• Strengths of independent agencies
• How the role of independent agencies is evolving in the face of trends such as AI-driven marketing and sustainability-focused branding