On our sixteenth edition of The MadTech Podcast Special, Dal Gill, VP global partnerships, Seedtag, and Dominic Barnard, head of programmatic APAC, GroupM, join ExchangeWire’s Lindsay Rowntree to discuss how the shift towards cookieless environments has affected marketers' strategies, the implications of this shift on measuring success, and the growing prevalence of creativity in marketing strategy and execution.

In this episode, Seedtag's Dal Gill and GroupM's Dominic Barnard join ExchangeWire’s Lindsay Rowntree to explore how the deprecation of the third-party cookie is reshaping creativity in ad tech, what creativity means in the context of planning and executing engaging media strategies to target audiences, and the relationship between contextual data and creative.