In this special episode of The MadTech Podcast, James Parker, head of revenue and growth, SEA at MiQ, joins ExchangeWire's John Still to discuss programmatic advertising's unique place within the Asia Pacific region.

Together, Parker and Still discuss programmatic trends in APAC, how programmatic can bolster the value of OOH and CTV, some of the region-specific challenges facing programmatic, and what to expect at ATS Singapore 2023.