In this episode of The MadTech Podcast, George Ionut Danifeld, CMO at Trapo, joins ExchangeWire's editorial lead Mariam Ahmad and ExchangeWire's CEO, Rachel Smith, to discuss brands embracing ‘fake out-of-home’, time spent on shopping apps increasing to 26.6bn hours, and TikTok shopping around for options in the wake of Indonesia's app ban.

Why are some brands are embracing ‘fake out-of-home’ (Marketing Brew)

Is ‘Fake OOH’ harmless, or is it corner cutting? Is regulation required? What are the pros and cons?

As AI continues to push creative boundaries, many brands are using the tech to create ‘fake OOH’, imagery of impressive, yet non-existent OOH campaigns that catch the attention and spread brand awareness.

Brands such as Maybelline and Gymbox have dabbled in the area, producing OOH content for exclusively online consumption.

Time on shopping apps to reach 26.6 billion hours due to holidays (Tech in Asia)

How can brands make the most of this increased usage?

Time spent in shopping apps is seen to reach 26.6 billion hours on Android devices in the fourth quarter (Q4) of 2023, a 6% jump from the previous quarter, according to data.ai. 

Downloads are expected to increase by nearly 25% to 75.9 million monthly across November and December, 8 million per month more than in the holiday season in 2022. 

TikTok shops around for options in wake of Indonesia app ban  (FT)

How can TikTok retain their presence in Indonesia? Is the growth of social commerce going to cause more regulatory headaches?

In the wake of TikTok Shop being shut down in Indonesia, Bytedance is apparently exploring how to save its ecommerce business in the country.

Options such as building a new app or partnerships with local companies are being considered as the Chinese-owned group looks to maintain a presence in its biggest marketplace. 

One suggestion has been to create an online commerce platform that would be separate to its video app in a bid to satisfy regulators in the south-east Asian economy, according to three people with knowledge of the matter.