In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation. 

Their discussion delves into the research findings gained from TripleLift’s Global Innovation Readiness Scorecard, shedding light on how prepared marketers are in the core areas of AI, retail media, addressability and CTV. They explore what vendors and industry groups can do to help advertisers address the findings, as well as what actions advertisers can take to embrace them.