In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Shiv Gupta, U of Digital founder to discuss the latest in the media and marketing industries. 

They discuss the launch of Scope3’s Agentic Media Platform, Sonos abandoning its plans to release a streaming video player, and new figures which detail the dramatic surge in AI-powered shopping.  

Scope3 launches platform to manage and trade AI agents (The Media Leader)

Scope3 has launched the Agentic Media Platform for partners to build and sell agentic media products that are efficient and sustainable. It’s accessible to publishers, ad tech platforms, curators and agencies, who can use it to develop AI agents and custom algorithms for media buying.

Sonos has cancelled its streaming video player (The Verge) 

Sonos is abandoning its plans to release a streaming video player this year. The product was set to be its next major hardware launch, and had already been in development and even spent time in testing. For the moment, Sonos will continue efforts to restore the performance and reputation of its software. 

AI-Powered Shopping Growing Dramatically, Adobe Reports (Forbes)

Traffic to US e-commerce websites from generative AI sources was up 1,200 percent in February compared to six months ago, and AI-driven traffic has been doubling every two months since September, according to data released by Adobe Analytics.

They found that of those who have used AI for shopping, 92% said it enhanced their experience, and 87% said that they are more likely to use AI for larger or more complex purchases. The data is based on over 1 trillion consumer visits to US retail sites.