The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, industry debate (were those CTV rumours right or wrong?…), and the continued revival of investment in the sector.

In the ExchangeWire Media Pulse H2 2024, we cover:

• Current and forecast ad spend
• Performance and transparency of AI solutions
• Fragmentation within CTV
• Importance of programmatic digital out-of-home (pDOOH)
• The US Department of Justice (DOJ) antitrust case against Google
• Confidence with advertising measurement
• Impact of legal cases and social media regulation
• Adoption of sustainability frameworks to measure carbon emissions

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For further debate on critical topics across advertising and marketing, such as AI, attention, and retail media, please read our recently-published Industry Review 2025.