There’s no shortage of mobile apps to cater to every single possible thing a consumer could want or need. As of June 2016, there were 2.2 million apps available on the Google Play Store and 140 billion on the Apple [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global development of VR; Longer content migrating rapidly to mobile; Ad [...]

Ecosystem maps are a popular navigational tool in the digital advertising industry, with one in particular being synonymous with the state of the industry. With the popularity of the LUMA landscape in the US market, it was noted that a [...]