"In a World of Walled Gardens, We Want to be Fields" – a Recap of Equativ's Cannes Panel
Hot on the heels of their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world. Taking place on [...]
ATS London 2022 - Listen Up: Why Audio Needs to Make its Mark in the Digital Advertising Landscape
As podcasting, music streaming and home speaker use is expected to grow even more in the next 5 years, how can marketers effectively target these key audiences? An expert panel joined John Still at ATS London to explore what tools [...]
Meta Faces Backlash Over VR App Charges; Deliveroo Introduces Ads on Delivery App to Bolster Revenue
In today's ExchangeWire news digest; Meta faces backlash over charges on VR apps; Deliveroo turns to advertisers to boost revenue; and floundering consumer confidence delivers a blow to US tech stocks. Meta in hot water over VR app charges The Financial Times [...]
ATS London 2022 - The Next Episode: CTV Growth Beyond 2022
As consumers continue to move from linear TV consumption to a streamed TV environment, how is the industry adapting to this shift and what will continue to drive advertising growth in CTV over the coming 12 months? Ciaran O'Kane was [...]
ATS London 2022 - Why Contextual Is Creating Brand New Opportunities
In the wake of identifier depreciation and consumer-led pushback against targeted advertising, is contextual set to become the cornerstone of digital marketing? Our panel came together at ATS London 2022 to discuss the wealth of opportunities contextual advertising brings to [...]
Ads for Discredited Cancer Treatments Served on Meta Platforms Unchallenged; Microsoft Steps Away from Emotion Recognition AI
In today's ExchangeWire news digest: ads for unproven cancer treatments are found to be rife in Meta's inventory; Microsoft announces it will remove emotion recognition features from its facial recognition tech; and PlayStation launches PS Plus Premium to rival Xbox's [...]
Italian Spyware Infiltrates Apple & Android Phones; SoftBank Under Pressure to Dual-List Arm
In today's ExchangeWire news digest: Apple and Android phones hacked by Italian spyware, reports Google; SoftBank faces calls to dual list UK chip manufacturer Arm; and Naspers and Prosus serve a new blow to Tencent as they reveal plans to [...]
ATS London 2022 - Top Tips E-book
In this post-ATS London 2022 e-book, partners from across the media, marketing, and commerce industries share their tips for navigating the year ahead, with cookie deprecation looming and emergent trends hitting the forefront, including the rise of retail media and [...]
ATS London 2022 - Agile & Responsive: Why Data-Driven OOH Will Impress Marketers in 2022
Improved sophistication of technology tools, as well as more expressive creative formats that are delivering better results, and increased measurement capabilities are all reasons for marketers to shift budget to DOOH - but will we see this shift in 2022? [...]
The Future of UK Advertising
The UK digital advertising industry is perhaps facing its most pronounced period of uncertainty in its existence. The forthcoming deprecation of digital identifiers and associated drive for new metrics to quantify attention and contextual relevance; the drive for supply path [...]
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