ExchangeWire: Data-Driven Advertising and Marketing Technology

ExchangeWire’s MadTech Mailbag & Apple’s Ad Tech Restrictions

In this MadTech Mailbag episode, ExchangeWire discuss Apple's ad tech restrictions and our listeners' questions on targeting and creativity.

The Stack: The Platform Puzzle

This week, AI continued to reshape shopping, advertising and data management, while regulators and technology companies clashed over privacy, platform responsibility and the future of digital competition. In today’s MadTech Daily, we cover Netflix expanding its ad measurement capabilities, Spotify [...]

From Screen to Store: The Creative DOOH Choices that Drive Consumer Intent

Martine Hammink, VP, Creative Studio & Creative Solutions at Vistar Media looks at how DOOH is a home for creative and performance…

“Prove the Value of Your Events”: A Coffee With Felicia Asiedu, Cvent

In this episode of A Coffee With... Felicia Asiedu, marketing director, Europe [...]

Si Goodall, founder of The Ninety-Niners, in the ExchangeWire kitchen for an episode of 'A Coffee With...'

“The Real People Who Experience Brands”: A Coffee With Si Goodall, The 99ers

In this episode of A Coffee With... Si Goodall, founder of The [...]

Corporate Capital: How Strategic Investors Use Funds to Accelerate Innovation and Market Access

Corporate investment strategies are shifting. Instead of direct acquisitions, many large platforms, [...]

Rebuilding the Open Internet: Publishers, Platforms & the Fight for Fair Value

The open internet is feeling the impact of declining referrals and shifting [...]

The Cost of Playing Safe: Unlocking Revenue Through Trust, Standards and Regulation

Advertising compliance is moving beyond a legal exercise to become a strategic [...]

View all videos