Your Dev Queue is Where Programmatic Revenue Goes to Die

Richard Ottoy, SVP Sales, EMEA, Assertive Yield, looks at why operational friction acts as a quiet, systemic tax on publisher yield...

Richard Ottoy, SVP Sales, EMEA, Assertive Yield, looks at why operational friction acts as a quiet, systemic tax on publisher yield...

In today’s Digest, we cover the Supreme Court rejecting Meta’s appeal in an addiction case, Instagram banning betting ads featuring Kane and Haaland, and an IPA report warning that ‘small thinking’ is hurting advertising.

Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore about whether the ad industry has optimised itself into a corner…
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