Opacity by Design: Will Ad Tech and Media Ever Be Transparent?

Columnist Paul Evans looks at why the battle for transparency in ad tech is always going to be an uphill struggle…

Columnist Paul Evans looks at why the battle for transparency in ad tech is always going to be an uphill struggle…

In today’s Digest, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an under perform rating, and Ozone launching Arc to enter performance marketing.

Nodals' Aly Nurmohamed and Schibsted's Christer Ljones join Lindsay Rowntree before ATS London to discuss how AI is reshaping the open web.
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