Advertising Strategy: The Dog and the Fridge Door
Shirley Marschall looks at ad frequency, quality and why advertising strategies need to recreate the magic moment a dog hears a fridge door...
Digest: Reddit Rolls Out AI Buying Tool; WPP Launches Agent Hub; Judge Rejects Amazon’s Bid to Dismiss Price Gouging Lawsuit
In today’s Digest we cover Reddit launching an AI media buying tool, WPP launching Agent Hub to power agentic AI marketing, and a US judge rejecting Amazon’s bid to dismiss a price gouging lawsuit.
Digest: UK Enforces Ban on Junk Food TV Ads Before 9pm; Omnicom Teams Up with Google for Insights Tool; OpenAI Goes All-In on Audio
In today’s Digest, we cover the UK enforcing a ban on junk food TV ads before 9pm, Omnicom Media working with Google on a new insights tool, , and OpenAI going all-in on audio with an audio-first device expected to [...]
