Following the surge of interest in connected TV (CTV) during the coronavirus pandemic, ExchangeWire speaks to Alexis Wrightson, lead product specialist, EMEA, Quantcast, to discuss the channel’s evolving role in the marketing mix.  What developments need to be made in the [...]

In today's ExchangeWire news digest: Meta investors prepare for a drop in revenue as the company revamps its platforms to compete with TikTok; Shopify prepares to cut its workforce by about 10%; and contextual advertising company Seedtag amasses €250m (£211m) [...]

In today's ExchangeWire news digest: Chinese ecommerce giant Alibaba to shut down online platform Tmall; Tremor International purchases Amobee for USD$239m (£198.7m); and Amazon advances into the healthcare sector by purchasing One Medical.    Alibaba to close Hong Kong’s Tmall Ecommerce behemoth Alibaba [...]

ExchangeWire’s prestigious Wires awards are back for 2022, and the 29th July entry deadline is almost upon us. Our stellar panel of judges are ready and waiting to take a look at the best work the industry has to offer. We're [...]

In today's ExchangeWire news digest: the CMA approves a merger between Warner Bros. Discovery and BT Group; Twitter reveals the financial cost of Musk's scrapped takeover; and a tech-licensing deal between the University of Manchester and a Chinese firm is [...]

This week: Netflix subscriber numbers plummet, Deliveroo cuts UK sales forecast... It’s all about the numbers for some major players this week. Netflix lost almost 1m subscribers in Q2, which is a huge number however it’s spun. However, investors were relieved [...]

ExchangeWire’s prestigious Wires awards are back for 2022, and the July 29th deadline is getting close. There’s still time for you to get your entry in front of our stellar judging panel. So, what’s it like to win a Wires award? [...]

In today's ExchangeWire news digest: DiDi Global receive an almost £1bn fine over their data practices; Meta reportedly reallocate resources from news to building a creator economy; and Google announce a two-week hiring freeze.   DiDi Global fined nearly £1bn by CAC Ride-hailing [...]

On Thursday 21 July, the Q2 2022 IPA Bellwether report was released, and the findings are a reflection of an industry facing uncertain times. While total marketing budgets have stayed fairly resilient in the latest quarter, with net growth of 10.8%, [...]