The Creative Optimisation Gap: Why Better Creative Still Isn’t Translating Into Better Performance
Perion’s Doreen Liu, looks at the challenge of unlocking the full performance potential of creative insights...
Digest: Publicis and The Trade Desk End Dispute; Visa Enables ChatGPT Agent Payments
In today’s Digest, we cover the agreement between Publicis and TTTD; Visa integrating payments into ChatGPT for AI commerce and the Advertising Association unveiling a new global identity...
The Stack: Media Market Moves
This week, digital advertising continued its rapid evolution as emerging markets posted record growth, streaming platforms expanded their ad ambitions, and regulators stepped up efforts to police competition across media and ad tech. In today’s MadTech Daily, we cover Visa [...]
