Snap Preps Subscription Service Snapchat Plus; Bitcoin Struggles To Stay Above USD$20k Threshold
In today's ExchangeWire news digest: Snap runs internal tests for a new paid subscription service, Snapchat Plus; Bitcoin inches past the USD$20,000 (£16,335.6) threshold after sinking to USD$17,592 (£14,368.8); and Cloudflare fixes an international outage that took numerous sites offline. Snap [...]
ATS London 2022: Children's Privacy Risks in Mobile Advertising – Jalal Nasir, Pixalate
At ATS London 2022, Pixalate founder and CEO Jalal Nasir delivered a keynote on the risks that the mobile advertising ecosystem currently poses to children's online privacy. In his presentation, Nasir outlines the prevalence of fraud in mobile and CTV, and [...]
Musk Sued Over Dogecoin Pyramid Scheme; Canada Clamps Down on Businesses' Use of Data & AI
In today's ExchangeWire news digest: Tesla-boss Elon Musk faces legal action over claims he ran a pyramid scheme to manipulate the value of Dogecoin; Canada introduces a new bill to protect citizens' privacy; and messaging service Telegram launches a new [...]
ATS London 2022: Decentralisation for More Effective Advertising – Ben Putley, Alkimi
On day two of ATS London 2022, Ben Putley, co-founder and CEO of Alkimi Exchange, took to the stage to deliver a keynote on data and decentralisation for more effective advertising. In this presentation, Putley outlines the evolution of the internet [...]
Leveraging AI with Contextual: Q&A with Seedtag
In this exclusive Q&A, Jorge Poyatos and Albert Nieto, co-CEOs and co-founders of Seedtag, discuss their recent acquisition of KMTX and how AI is being used to address challenges within contextual advertising. What were the key drivers behind the decision to [...]
ATS London 2022: AI and the New Dawn of Virtuous Advertising – Rémi Lemonnier, Scibids
Rémi Lemonnier, co-founder and President of Scibids, delivered a keynote speech on AI and the dawn of virtuous advertising on day two of this year's ATS London. In his keynote, Lemonnier presents the case for AI as a solution to building [...]
Google Engineer Claims Chatbot is Sentient; YouTube Lambasted Over Bitcoin Scams
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google suspends an employee who claims a chatbot developed by the company has become sentient; YouTube is criticised [...]
M&C Saatchi Performance's Lavinea Morris on Netflix-Roku, Agencies, and Online Shopping
On this week's MadTech Podcast, Lavinea Morris, Head of Performance, EMEA, joins Mat Broughton and John Still to discuss the rumoured plans for Netflix to buy Roku, advertisers' growing reliance on their agency partners, and the rise of online grocery [...]
ATS London 2022: Changing The Privacy Narrative – Keynote from John Stoneman, TripleLift
On day one of ATS London 2022, John Stoneman, SVP Global Demand at TripleLift, delivered a keynote speech on current perceptions of privacy and first-party data. In this presentation, Stoneman relates findings from recent TripleLift research on media buyers' perceptions of [...]
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