Ad Tech’s Bielefeld Problem: What If None of It Is Real?
In her latest column, Shirley Marschall looks at a decades-old conspiracy theory, and what it has in common with ad tech's 'frictionless' promise...
Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’
In today’s Digest, we cover Meta set to overtake Google in ad revenue for the first time, Publicis marking its 20th consecutive growth quarter despite momentum slowing, and Freely launching FAST ‘Spotlight Channels’.
Ad Quality is a Monetisation Problem: What Publishers Need to Do Now
In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results...
