Alphabet’s Growth Slows as YouTube Battles Competition; EU Cautions Twitter on Content Laws
In today's ExchangeWire news digest: Alphabet reports slower growth than anticipated as YouTube struggles against competition; the EU warns Twitter must follow content moderation laws as a new Digital Services Act is agreed; and GroupM announces a series of mergers [...]
ATS Madrid 2022: A New Era for Advertising
ATS Madrid is a little under a month away. After a Covid-enforced hiatus, May 11th 2022 sees ATS return to the Spanish capital for the first time since 2019. The pandemic hasn't slowed the pace of growth and maturity in the [...]
Musk to Buy Twitter for USD$44bn; Mizuho ‘Unconcerned’ Despite SoftBank Sell-Offs
In today’s ExchangeWire news digest: Twitter accepts Elon Musk’s USD$44bn (£34bn) offer to buy the company; SoftBank lender Mizuho’s chief executive assures he is “totally unconcerned” about the company’s financial health; and APEC’s Cross-Border Privacy Rules Forum (Global CBPR Forum) [...]
SmartFrame’s Gregor Smith on Third-Party Cookie Alternatives and the Attention Economy
In this latest VoxPop, SmartFrame's head of global advertising sales Gregor Smith joins ExchangeWire to discuss alternatives the ad tech industry can adopt as third-party cookies deprecate and the shifting attention economy. Smith uncovers: - How the deprecation of third-party cookies has opened [...]
Twitter & Musk Meet to Discuss Takeover Offer; Private Equity Firms Eye Ubisoft for Purchase
In today’s ExchangeWire news digest: Twitter meets with Elon Musk to discuss his buyout offer; a report from Bloomberg taps Ubisoft as the latest game studio to be acquired by a private equity firm; and fintech start-up Zenda raises USD$9.4m [...]
RevOps Barometer H1 2022: What the Industry is Saying
Running since 2019, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising operations teams across the globe. Aimed at giving a voice to an important group of specialists in an underrepresented facet of the [...]
Brits Cancel 1.5 million Streaming Subscriptions; Netflix Looks to Ads as Audience Plummets
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: British households cancel 1.5 million streaming accounts in Q1 2022; Netflix turns to advertisers as its audience plummets; and [...]
Omnicom's Laura Collins on Delivery App Ads, Quartz’s Paywall Removal, and Data Ownership
On this week’s episode of TheMadTech Podcast, Laura Collins, Digital Performance Director at Omnicom Media Group, joins ExchangeWire’s John Still and Rachel Smith to discuss Zapp's launch of an advertising platform, Quartz's decision to drop their paywall, and publishers' determination [...]
It’s Time for Marketers to Embrace Digital Dexterity
In this exclusive byline, Matt White, vice president at Quantcast EMEA, explains why marketers should diversify their media mix and focus more keenly on the open internet. They say there are decades where nothing happens, and weeks where decades happen. Just [...]
YouTube Terminates Hong Kong’s Only Leadership Candidate’s Channel; Amazon Faces Backlash over Charity Work Scheme
In today's ExchangeWire news digest: YouTube shuts down Hong Kong's sole leadership candidate's channel; Amazon is accused of using its charity work scheme to mask worker injuries; and DuckDuckGo denies claims it is 'purging' search ending results for piracy sites. YouTube [...]
Popular Tradertalks
Latest Posts
-
Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan -
The Stack: Tables Turn for OpenAI; Sky News to Produce More Paid Content -
In Memoriam: John Danby -
UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft; Amazon and Microsoft face Cloud Services Probes -
2025 Predictions: Platforms
Follow ExchangeWire