Shaping Supply: Is Curation the Antidote to Ad Wastage?
We team with Curated Media to look at how curation can help advertisers find the balance between the need for campaign scale against the costly risk of ad wastage…
The Stack: Ads, Accountability, and AI
This week, mounting scrutiny over platform responsibility converged with growing questions around advertising integrity and the future of AI. In today’s MadTech Daily, we discuss publishers backing a government U-turn on AI copyright rules, IAB Australia launching a measurement initiative, [...]
On Activating First Party Data With AUDIENCES’ Rob McLaughlin & easyJet’s Sandy Ghuman
In this MadTech podcast special, AUDIENCES' Rob McLaughlin and easyJet's Sandy Ghuman join ExchangeWire COO Lindsay Rowntree to discuss first party data activation.
