ExchangeWire’s Ad Tech Quiz: ChatGPT Ads, Marketing Spend, and Social Media Use
In this ExchangeWire ad tech quiz, John Still and Lindsay Rowntree take a guess at AI ads, marketing category spend, and UK social media use.
The Stack: Big Tech Reckoning
This week, industry players faced mounting legal pressure, sweeping job cuts, and major leadership shifts, signalling a period of deep structural change across the industry. In today’s MadTech Daily, we cover WBD shareholders approving Paramount–Skydance deal , WPP Consolidates Commerce [...]
From Insight to Action: Rethinking Media Planning in the Age of AI Agents
Caroline Sajas, SVP sales at Locala, examines the persistent gap between planning and activation in advertising, and why the industry's fixation on automation is missing the bigger opportunity
