Ad Tech Tides: Building the Same Castle, Just Higher Up the Beach
In this weeks’ column, Shirley Marschall looks at ad tech's new battle with Apple, and why the industry didn't see the tide about to turn... "You don't find out who's been [...]
Digest: The Trade Desk Revenue Falls as Buying Power Shifts; Anthropic Targets $1.4tn Valuation in IPO
In today’s ExchangeWire news digest: The Trade Desk’s Q3 revenue slips as buying power shifts; Anthropic sets IPO terms targeting a valuation of up to $1.4tn; and Sea’s Q3 revenue jumps 43% as Shopee and Monee drive growth
What Keeps MENA Ad Budgets in Social?
Ahead of ATS Dubai, Terry Kane, managing director for Middle East, Africa, and Turkey at The Trade Desk, explains why MENA's media plans haven't followed its audiences, which channels are paying for it, and how 2027 budgets should differ…
