“The Challenge With Challenger Brands is ‘When'”: A Coffee With Joe Benn, MNC
Joe Benn, director at MNC, joins John Still for a coffee chat on challenger brands and ad spend, based on MNC’s Challenger 50 FMCG report.
Ad Fraud, an Elephant’s Grudge, and a Milchmädchenrechnung
Ad fraud: a problem that advertisers constantly, conveniently forget about. Why is nothing changing? Our columnist Shirley Marschall takes a look…
Digest: Meta to Test Premium Subscriptions Across Platforms; Google Agrees to $68m Privacy Settlement; YouTubers Sue Snap
In today’s Digest, we cover Meta testing premium subscriptions across Instagram, Facebook, and WhatsApp as well as Google agreeing to a USD$68m settlement over voice assistant privacy claims, while it receives guidance from the EU about how to help search [...]
