Digest: Comcast to Spin Off NBCUniversal and Sky; AI Crawler Controls
News on Comcast spinning off NBCUniversal and Sky, and the latest on AI crawlers and Google Discover...
Budget vs Attention: Why MENA’s Youth Marketing Still Doesn’t Follow the Audience
Charlotte McEleny speaks to Initiative UAE and Publicis Groupe ME, to discover why where the youth audience are and where the budget goes is still misaligned…
Digest: Sky Agrees ITV Broadcast Acquisition; YouTube Creators Win AI Search Game; Carat Wins Media Network of the Year
In today’s Digest, we discuss Sky agreeing to ITV Broadcast Acquisition, a study finding that YouTube creator content is shaping AI assistant answers, and Carat being named Media Network of the Year amid the industry’s AI-driven shift
