The MadTech Podcast Special: Attention in Advertising
In this special episode of The MadTech Podcast, Richard Ottoy, general manager EMEA, Sharethrough, and Adam Morton, chief product officer, UM London, join ExchangeWire's research lead Mat Broughton to discuss the growth and role of attention within digital advertising. Following research [...]
74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing
On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls for More Transparency from Music Streaming Platforms’ Algorithms... Around three quarters (74%) of marketers are using AI for content creation, according [...]
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