CTV: How Big is the Opportunity?
As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates more and more of the TV landscape, new opportunities keep coming [...]
Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie
On today’s news digest: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie With the goal of working towards a more sustainable future, Ad Net Zero has published the first [...]
TripleLift’s Airey Baringer on Embracing Programmatic Innovation
In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation. Their discussion delves into the research findings gained from TripleLift’s Global Innovation Readiness Scorecard, shedding [...]
The MFA Report 2024: From Made for Advertising to Made for Attention
Recent research from the Association of National Advertisers shows that low-quality websites are a major reason why 23% of programmatic ad spend is essentially squandered. This amounts to more than USD$100bn (£78.3bn) in wasted ad budget per year.A primary subset [...]
Meta Delays Training AI on User Data in EU; Apple Set to be First to Face Charges Under DMA; X Pitches Live Basketball to Advertisers
On today’s news digest: Meta Delays Training AI on User Data in EU; Apple Set to be First to Face Charges Under DMA; X Pitches Live Basketball to Advertisers In response to EU regulators’ concern over Meta’s decision to use data [...]
Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division
On today’s news digest: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division Stepping up its offering for marketers, Spotify has launched an in-house creative agency, Spotify Creative Lab. The streamer intends to encourage [...]
ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures
In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech. They discuss the UN secretary general’s calls to [...]
The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%
This week on The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%; The Latest News in Today’s MadTech Daily Podcast Ad networks, more and more by the week: firstly, Google announced the launch of Google TV network [...]
Footballco's James Lamon on Euro 2024 and the Power of Football for Brands
Footballco's EVP of content and operations joins the pod to discuss Euro 2024, and how engaged fanbases make football an ideal home for smart brand activations. Euro 2024 is almost upon us. The tournament is set to be one of the [...]
Advertising Industry Financials H1 2024
In this feature article, ExchangeWire research lead Mat Broughton delves into how public companies across the media supply chain have fared thus far in 2024, and how the landscape may evolve as we head into H2. As is fitting for [...]
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