GTA VI and the Attention Supply Problem
Participation beats impressions. Fandom beats frequency. Intent beats awareness. Ashley Bolt of Arena Media UK argues that marketing’s biggest winners will be the ones who planned by those rules… On 27 [...]
Digest: Anthropic Teams with Hg; DeepSeek Raises $15bn;
In today’s ExchangeWire news digest: Anthropic teams up with Hg to launch a European AI consultancy, DeepSeek raises $15bn as it tries to close the gap with US AI rivals, and WPP’s chief AI officer says shopping bots could reshape [...]
ExchangeWire’s MadTech Mailbag & Apple’s Ad Tech Restrictions
In this MadTech Mailbag episode, ExchangeWire discuss Apple's ad tech restrictions and our listeners' questions on targeting and creativity.
