ExchangeWire’s Ad Tech Quiz: Apple’s Block List, ChatGPT Ads and the SPUR Coalition
In this ExchangeWire Quiz, John Still and Lindsay Rowntree guess vendors on Apple's block list, ChatGPT Ads revenue, and new SPUR membership.
“The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH.”: James Power, Broadsign
We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…
The Stack: AI, Ad Spend & Agency Shifts
This week, AI advertising took another step towards becoming a mainstream media channel, while mixed spending signals and agency growth. In today’s MadTech Daily, we discuss United reorganising its advertising [...]
