Wondering if Agentic Advertising Works for APAC? Take a Look at Indie Agencies
Sudipto Das,Vice President, Advertising Solutions APAC, PubMatic looks at how indie agencies are leading the way in agentic advertising...
“The Open Web is Losing Out on Narrative”: Alex Newberry, Content Ignite
Alex Newberry, chief revenue officer at Content Ignite, joined us at Cannes to discuss how publishers can close the gap between the programmatic open web and the walled gardens.
“An Easier Activation Route for Buyers”: Rhys Denny, @curate
Rhys Denny, co-founder & CEO of @curate, joined us at Cannes to discuss the need for simplication and unification in the programmatic open web...
