UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech
In today’s ExchangeWire digest: UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech; India to regulate deepfakes UK broadcasters testing to deliver “total campaign” reporting The UK’s biggest commercial TV broadcasters, Channel 4, ITV, [...]
Iris' Richard Hayter on X, YouTube, and OpenAI
In this episode of the MadTech Podcast, Richard Hayter, group creative director at Iris, joins ExchangeWire's CEO Rachel Smith and head of content John Still to discuss allegedly deceptive ads on X, YouTube cracking down on AI-generated videos, and the [...]
Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing
This week: Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing... It has been a turbulent time in the tech landscape, for two companies in particular. X faced significant criticism after ads from major brands like Disney, Apple, and [...]
November's Ad Industry Financials - Publishers
Round two of our November 2023 industry financials series brings us to the health of publishers, and how their advertising revenue mix is evolving among a global economic slowdown and the proliferation of streaming platforms. Buzzfeed - Trouble at sea Revenue falls [...]
Measuring the Value of Premium and Trust
We generally agree that advertising in premium, trusted environments is crucial to building a strong brand, but in a time where delivery and performance metrics become ever more important - how do we quantify this value? And are current measurement [...]
Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media
On today’s ExchangeWire digest: Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media… Sam Altman reinstated at OpenAI Days after being fired by the OpenAI board, Sam Altman has been reinstated to his position [...]
Is Attention the Sustainable Solution?
The impact of digital advertising on environmental sustainability is coming under increased scrutiny, but how can attention help? At ExchangeWire's Attention Live event, our expert panel delved into how optimising ad content, creative, tracking, targeting and delivery based on attention [...]
How to Harness Attention Metrics to Maximise Business Outcomes
The ability not only to capture and hold an audience's attention, but also to effectively measure it, has become a paramount business challenge. Our expert panel at ExchangeWire's Attention Live event delved into the intricate relationship between attention and successful [...]
Meaningful Mobile Metrics
Reaching audiences in a mobile environment continues to be a big priority for the modern marketer. Attention based metrics - such as engagement tracking (swipes, taps and gestures), eye-tracking, dwell time, scroll depth and contextual relevance - all offer valuable [...]
X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool
In today’s ExchangeWire digest: X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool… X sues watchdog group Media Matters Following accounts reporting brands' ads on X appearing alongside extremist [...]
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