YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot
News in brief: YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot; Microsoft Expected to Report Slowest Quarterly Revenue Growth in a Year YouTube Expands Shopping Affiliate Programme to India Expanding the reach of its existing [...]
Defining the Future of Cookieless Measurement
In this Deep Dive, we team with Quantcast to look at how best to approach cookieless measurement, and how that will really define the cookieless future. It's time for the industry to move beyond cookies. So what will define the future [...]
In this Deep Dive, we team with Quantcast to look at how [...]
Google Ordered to Pay Antitrust Damages to Equativ; Meta Moves into AI Podcasting Game
News in brief: Google ordered to pay €26.5m in damages to Equativ over anti-competitive behaviour; Meta moves into the AI podcast game; Elon Musk's X set to miss political advertising revenue targets Google Fined for Anti-Competitive Practices in Online Advertising The Paris [...]
The Modern Media Planner Buyer - From Old School to Future Resilient
In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how it has changed as the ad tech ecosystem has evolved Having spent the majority of my career on the agency side, [...]
The Stack: Retail Media Making Waves
A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack. Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io . Starting [...]
ITV's Rhys McLachlan on News Corp vs Perplexity, Brand Safety and Netflix
On this week's MadTech Podcast, ITV's director of advanced advertising Rhys McLachlan joins John Still and Lindsay Rowntree to discuss News Corp's legal action against Perplexity, Bountiful Cow's challenge to overzealous brand safety measures, and Netflix's subscriber growth. News Corp sues [...]
What does retail media need to do next?
Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts. Brands and retailers are leveraging retail media to reach consumers at critical buying [...]
MadTech Sketch: The Retail Media Stack
Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is coming to market almost daily, driven by endemic advertising demand. PayPal, for instance, announced its plans recently to launch an [...]
Digest: Spotify Tests New Ad Exchange
News in brief: Spotify gets into the ad exchange business; Nvidia expanding into India's AI market; LinkedIn fined for breaching privacy rules Spotify is testing a new ad exchange, called Spotify Ad Exchange (SAX), to boost its automated ad offerings, focusing [...]
Seedtag’s Seraphina Davey on How Premium Content Providers Can Continue to Thrive in a Privacy-first World
In this Q&A, we chat with Seraphina Davey, global senior vice president of Publisher Partnerships at Seedtag, to discuss the world of premium content and how it can thrive in a privacy-conscious ecosystem. How can the industry maintain a privacy-first approach, [...]
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