More Data & AI, Less Clarity: EMARKETER’s Bill Fisher on Advertising Effectiveness
Bill Fisher, principal analyst at EMARKETER, joins ExchangeWire COO Lindsay Rowntree to discuss AI, data, and creativity in advertising.
Digest: TikTok’s Infinite Scroll Faces EU Regulatory Scrutiny; Reddit Tests AI-Generated Product Reviews
In today’s Digest, we discuss the European Commission preliminarily finding TikTok in breach of the Digital Services Act over its addictive design, Reddit testing AI-generated product reviews based on community comments, and Google Ads testing weekly AI insight cards for [...]
Connecting, Not Collecting: Southeast Asia’s Data Future
Elton Dsouza, VP Data Solutions SEA, WPP, looks at why connected intelligence is the key to SEA’s data future… Southeast Asia does not have a shortage of data. It has a [...]
