“Translating Attention Into Power”: A Coffee With Heather Dansie, Newsworks
Heather Dansie, insight director at Newsworks, joins ExchangeWire's John Still for a coffee chat about attention and advertising metrics.
Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News
In today’s Digest, we look at Omnicom testing AI agents to cut out ad tech middlemen as it reports its Q1 results, Australia forcing big tech to pay for news or face a 2.25% tax, and retail media ad spend [...]
Rewriting the Rules of Ad Tech: From Black Boxes to AI Operating Systems
In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. Transparency, identity, and the human touch lead the way… The [...]
