Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem
Alanna Laforet takes a look into why questions around agentic AI are sidestepping the one that actually keeps CMOs up at night...
Digest: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook
Today’s digest looks at Meta’s decision to increase fees for advertisers in certain regions, a ruling from a California judge regarding AI agents in Amazon’s lawsuit against Perplexity, and a [...]
Smart Glasses: Data, Privacy and Pineapple on Pizza
This week Shirley Marschall is looking at the rise of smart glasses, and what the ad industry makes of this new wearable tech... Things that don’t mix well: water and oil. [...]
