At ATS Singapore 2023, we looked at the opportunity brands have to extract value from their data, and effectively serve their consumers. In the wake of cookie-based marketing, brands have the opportunity to get more value out of the data they [...]

At ATS Singapore 2023, our expert panel took a look at the massive opportunity offered by gaming, and why it looks set to take off in 2024. In-game advertising has gained significant attention in recent years as a global source of [...]

At ATS Singapore 2023, our expert panel took a look at what data-driven TV really offers, and what's working across the APAC region. As TV consumption continues to rapidly evolve across global markets, and huge streaming and content providers begin to [...]

At ATS Singapore 2023, our expert panel took a look at what the modern tech stack should look comprise, and how best to use the tools at hand. Ad Tech solutions are only one small part of the suite of technology [...]

At ATS Singapore, our expert panel discussed how curation will be critical to those wanting to reach specific audiences and buy within specific channels and media properties. How does the modern marketer make best use of the tools available in [...]

In this session recorded at ATS Singapore, Franck Vidal of Vistar hosts a discussion on the power of Programmatic OOH. The session looks at the way that adoption of pdOOH is being encouraged, the increased measurability and flexibility of OOH, [...]

Artificial intelligence (AI) is the hot new topic on everyone’s lips, but when it comes to the programmatic industry, AI is nothing new. Data scientists, tech teams and traders have been harnessing the power of AI for years, using it [...]

The cookieless world calls for a shift in marketing and advertising strategies. Marketers must embrace addressable and non-addressable approaches, focus on omni-channel integration, explore new attribution models, and navigate the landscape of walled gardens and the open web. At ATS [...]