Navigating the Nexus of Advertising, Sustainability, and Attention Metrics: Insights from Duration Media's Brian Murphy
Brian Murphy, chief revenue officer at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves into the industry's proactive approach to emissions reduction, the significance of verifiable emissions data for green media solutions, and the [...]
Japan to Investigate Google for Antimonopoly Breaches; 40% of APAC Shoppers use Social Media for Inspiration
In today’s ExchangeWire news digest: Japan will look into potential antimonopoly breaches by Google; naround 1 in 5 APAC consumers use social media for purchases; and Zhipu AI amasses ¥2.5bn (~£280.8m this year). Google to be investigated in Japan The Japan Fair [...]
Programmatic OOH and the Real-World Impact of Digital Advertising
In this session recorded at ATS Singapore, Franck Vidal of Vistar hosts a discussion on the power of Programmatic OOH. The session looks at the way that adoption of pdOOH is being encouraged, the increased measurability and flexibility of OOH, [...]
How Artificial Intelligence is Shaping the Future of Programmatic, Thanks to Very Human Intelligence
Artificial intelligence (AI) is the hot new topic on everyone’s lips, but when it comes to the programmatic industry, AI is nothing new. Data scientists, tech teams and traders have been harnessing the power of AI for years, using it [...]
The Heart of Driving Business Results: Unleashing the Power of Data in a Privacy-Centric World
The cookieless world calls for a shift in marketing and advertising strategies. Marketers must embrace addressable and non-addressable approaches, focus on omni-channel integration, explore new attribution models, and navigate the landscape of walled gardens and the open web. At ATS [...]
Navigating The Changing Data Landscape - Steer Your Way To Success
With the cookieless world on the horizon, how can brands continue to connect with their potential customers online in a privacy-centric way? At ATS Singapore 2023, Eyeota co-founder Kristina Prokop, discusses how marketers can use innovative and privacy-centric tactics to [...]
Seedtag's Emilia Kirk on Revolutionising Contextual Advertising in the Post-Cookie Era
In an interview with ExchangeWire, Emilia Kirk, UK commercial director at Seedtag, delves into the intricate world of contextual advertising within the post-cookie era. Kirk explores the nuances of precision targeting and ethical data practices, offering a unique glimpse into [...]
Digital Turbine's James Rogers on Harnessing the Power of In-Game Advertising
In-game advertising is an increasingly interesting proposition. James Rogers of Digital Turbine talks us through the challenges and opportunities. In this ExchangeWire VoxPop, James Rogers VP brand sales, APAC joins us to discuss the rise of in-game advertising, and how the [...]
TikTok Launches New OOH Offering; Netflix Q3 Results Suggest Password Crackdown is Working
In today’s ExchangeWire news digest: TikTok launches its global “Out of Phone” offering; Netflix reports positive subscriber growth in Q3; and Temu takes South Korea by storm. TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering. [...]
ExchangeWire on Google's Privacy Sandbox, Antitrust, and FAST
On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join research lead Mat Broughton to discuss the upcoming rollout of Google's Privacy Sandbox; proposed antitrust measures to level the ad tech playing field; [...]
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