Is this the Return of Direct Sold?
Rob Beeler, founder and CEO of Beeler.Tech, opened the afternoon of day one of ATS London 2023 with a keynote speech exploring whether direct sold is making a comeback. In this presentation, Beeler outlines current how direct sold is currently faring [...]
Diversity, Authenticity, and Challenging Biases: ExchangeWire Joins Seedtag’s AdTech Heroes Podcast at Cannes
At this year’s Cannes Lions festival, ExchangeWire was delighted to partner with Seedtag for a special episode of the company’s AdTech Heroes Podcast. Streamed live from Stagwell’s Sport Beach, “Beyond the Labels: Breaking Stereotypes in Advertising” saw ExchangeWire CEO Rachel Smith [...]
The Data Conundrum: The Publishers' Role in People-Based Marketing
As the deprecation of the third-party cookie nears, first-party data has become the industry's 'new oil', and advertisers are increasingly turning to publishers for access to their supplies. This shift has seen a resurgence in people-based marketing – attempting to [...]
EU Digital Services Act Faces First Legal Challenge; AI-Generated Junk Sites Monetised by Programmatic Ads
In today's ExchangeWire news digest: the EU's landmark Digital Services Act is challenged by retailer Zalanda; AI-generated made-for-advertising sites are pulling in money from programmatic ads; and HSBC now allows its customers to trade cryptocurrencies available on Hong Kong's stock [...]
How Can the Industry Capitalise on the Retail Media Promise?
After 10 years in the making, retail media has arrived. Yet what is driving retail media, and how big of an opportunity is it? What can this nascent space offer in a landscape that's becoming increasingly reliant on first-party data? [...]
Criteo Fined €40m for GDPR Violations; YouTube Ventures into Online Games
In today's ExchangeWire news digest: Criteo is issued a revised fine in France for GDPR violations; YouTube internally tests a new gaming feature; and Amazon ups its investment in India to USD$26bn (~£20bn). Criteo fined €40m over user targeting Tech giant Criteo [...]
Putting the Human into Advertising
Advertisers are competing for attention across increasingly crowded channels and varied devices and against a backdrop of growing data scarcity and stringent privacy regulations. And if that’s not challenging enough, audiences are vocal about adverts and not always in a [...]
Will AI Help or Hinder Privacy?
Since ChatGPT launched last November, interest in artificial intelligence has skyrocketed, with discourse around its potential impact on everything from healthcare to dating. Wherever artificial intelligence is being discussed, however, one overarching theme persists: privacy. AI systems need copious amounts of [...]
AI Models Could Violate Proposed EU Legislation; TikTok’s Pappas Quits as COO
In today's ExchangeWire news digest: new research suggest developing AI models may breach draft EU legislation; V Pappas quits as TikTok COO; and the hearing for FTC's attempt to block Microsoft-Activision begins. AI firms risk falling short of draft EU legislation New [...]
The Stack: Big Tech & Publishers Discuss Content Deals for AI; Twitter to Focus on Video, Commerce
This week: tech giants discuss landmark content deals with publishers, Twitter revamp focuses on video and commerce... A week of shake-ups and show downs began with reports that Google, Microsoft, Adobe, and OpenAI are talking with media outlets to secure landmark deals [...]
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