ExchangeWire: Data-Driven Advertising and Marketing Technology

The Data Conundrum: The Publishers' Role in People-Based Marketing
2 years ago Event Videos

As the deprecation of the third-party cookie nears, first-party data has become the industry's 'new oil', and advertisers are increasingly turning to publishers for access to their supplies. This shift has seen a resurgence in people-based marketing – attempting to [...]
EU Digital Services Act Faces First Legal Challenge; AI-Generated Junk Sites Monetised by Programmatic Ads
2 years ago News

In today's ExchangeWire news digest: the EU's landmark Digital Services Act is challenged by retailer Zalanda; AI-generated made-for-advertising sites are pulling in money from programmatic ads; and HSBC now allows its customers to trade cryptocurrencies available on Hong Kong's stock [...]
How Can the Industry Capitalise on the Retail Media Promise?
2 years ago Event Videos

After 10 years in the making, retail media has arrived. Yet what is driving retail media, and how big of an opportunity is it? What can this nascent space offer in a landscape that's becoming increasingly reliant on first-party data? [...]
Criteo Fined €40m for GDPR Violations; YouTube Ventures into Online Games
2 years ago News

In today's ExchangeWire news digest: Criteo is issued a revised fine in France for GDPR violations; YouTube internally tests a new gaming feature; and Amazon ups its investment in India to USD$26bn (~£20bn). Criteo fined €40m over user targeting Tech giant Criteo [...]
Putting the Human into Advertising
2 years ago Event Videos

Advertisers are competing for attention across increasingly crowded channels and varied devices and against a backdrop of growing data scarcity and stringent privacy regulations. And if that’s not challenging enough, audiences are vocal about adverts and not always in a [...]
Will AI Help or Hinder Privacy?
2 years ago News

Since ChatGPT launched last November, interest in artificial intelligence has skyrocketed, with discourse around its potential impact on everything from healthcare to dating. Wherever artificial intelligence is being discussed, however, one overarching theme persists: privacy. AI systems need copious amounts of [...]
AI Models Could Violate Proposed EU Legislation; TikTok’s Pappas Quits as COO
2 years ago News

In today's ExchangeWire news digest: new research suggest developing AI models may breach draft EU legislation; V Pappas quits as TikTok COO; and the hearing for FTC's attempt to block Microsoft-Activision begins. AI firms risk falling short of draft EU legislation New [...]
The Stack: Big Tech & Publishers Discuss Content Deals for AI; Twitter to Focus on Video, Commerce
2 years ago News

This week: tech giants discuss landmark content deals with publishers, Twitter revamp focuses on video and commerce... A week of shake-ups and show downs began with reports that Google, Microsoft, Adobe, and OpenAI are talking with media outlets to secure landmark deals [...]
Nathalie Nahai on ‘Twitter 2.0’, AI and Creativity, and Social Media News Sources
2 years ago Podcast

On this week's episode of the MadTech Podcast, web psychologist and author Nathalie Nahai joins ExchangeWire editor Grace Dillon and research lead Mat Broughton to discuss Linda Yaccarino's ambition to build 'Twitter 2.0', the philosophical implications of AI on creativity, [...]
Captivate or Perish: Demystifying Attention in the Digital Era
2 years ago Event Videos

In the ever-evolving landscape of advertising, capturing and maintaining consumer attention is a critical challenge, and one more urgent than ever before. Amid the rapid change the industry has recently experienced (and is continuing to navigate), attention has risen up [...]