ExchangeWire on Amazon’s MCP, ChatGPT Advertising, and YouTube Vs. TV Viewing

The ExchangeWire team discuss Amazon Ads' MCP, OpenAI's minimum spend for ChatGPT advertising, and Google's "cease and desist" letter to Kantar Media.

The ExchangeWire team discuss Amazon Ads' MCP, OpenAI's minimum spend for ChatGPT advertising, and Google's "cease and desist" letter to Kantar Media.

This week’s developments highlighted a widening gap between regulatory pressure and rapid innovation, as Big Tech faced renewed antitrust challenges...

Clinch co-founder & CEO, Oz Etzioni, joins ExchangeWire's Lindsay Rowntree to discuss orchestration, outcomes, and the connection between creative and media.
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