Alex Depledge on Building a Brand Through CTV Advertising
Alex Depledge, founder and CEO at Resi, joins ExchangeWire CEO Rachel Smith to discuss the value of using CTV for brand building. In this discussion, Alex outlines: • Resi's position as a brand-led business • why TV still holds value to brand building • [...]
Web3 in Media
The emergence of Web3, encompassing the next iteration of the World Wide Web and nascent technologies such as decentralised finance (DeFi), blockchain, and non-fungible tokens (NFTs), has been one of the most actively-discussed topics of the decade in the technology [...]
CTV in Multichannel Media Strategies: Interview with Giovina Di Tonno, Rakuten
In association with Rakuten Advertising In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno, senior director, media sales, Rakuten Advertising, on how connected TV (CTV) can be used as part of an effective multichannel media [...]
Facebook Glitch Charges Marketers for Unseen Ads; New UK Legislation to Ban Fake Reviews
In today's ExchangeWire news digest: a glitch in Facebook's ad system charges marketers for unseen ads; the UK's new Digital Markets, Competition, and Consumer Bill is set to ban fake reviews; and British chip manufacturer Arm prepares to develop its [...]
Is CTV a Playground for Contextual Ads?
With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to target consumers effectively without compromising privacy regulations. While its versatility means contextual can be applied to a number of environments, [...]
Federal Court Favours Apple in Epic Games Antitrust Case; Netflix to Invest USD$2.5bn in South Korea
In today's ExchangeWire news digest: a federal court sides with Apple against Epic Games's claims of anticompetitive practices; Netflix commits to a multi-billion dollar investment in South Korea; and Nielsen states it will not join the recently formed JIC due [...]
3 Reasons Why In-Game Advertising is Perfect for Brand-Building
In this exclusive byline ahead of ATS London 2023, Mark Slade, VP, brand sales at Digital Turbine, outlines how in-game advertising can be used to attract audiences and build brands. In-game advertising has been proven to reach a wide range of [...]
Standardise, Optimise, Educate: How to Tackle Advertising’s Environmental Impact
Sustainability has become one of the biggest concerns for consumers and businesses alike in recent years. The advertising industry is no exception, with firms from across the sphere urging for greater action to be taken to tackle the negative impact [...]
Life in the FAST Lane: Can SVOD Compete?
Free, ad-supported TV (FAST) is experiencing something of a resurgence: be it down to households cutting back against rising living costs or growing audience frustration at the number of streaming services, ad-supported linear television channels have been quietly growing in [...]
BuzzFeed Shuts Down News Department; UK to Introduce New Big Tech Regulator
In today's ExchangeWire news digest: BuzzFeed announces redundancies as it closes down its News division; the UK government is expected to announce legislation for a new big tech regulator; and PDD Holdings' Temu app enters several markets in Europe. BuzzFeed calls [...]
Popular Tradertalks
Latest Posts
-
TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard -
The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight -
UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024 -
The Trade Desk to Acquire Sincera; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase -
2025 Predictions: OOH, DOOH, and Beyond
Follow ExchangeWire