Publicis Media’s Mazen Mroueh on Retail Media and Orchestration in MENA

Publicis Media's Mazen Mroueh joins ExchangeWire CEO Rachel Smith to discuss the new phase of retail media, focusing on the MENA region.

Publicis Media's Mazen Mroueh joins ExchangeWire CEO Rachel Smith to discuss the new phase of retail media, focusing on the MENA region.

This week, regulation and reinvention were front and centre, as policymakers, platforms, and advertisers grappled with how ad tech and data are reshaping the digital ecosystem...

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