ExchangeWire on Google’s UCP, Apple Tapping Gemini for Siri, and Paramount Suing Warner Bros
ExchangeWire's Grainne Reid, John Still, and Lindsay Rowntree discuss Google's UCP, Apple tapping Gemini for Siri, and Paramount suing WBD.
How Can Brands Become Visible in the New Era of LLM Search?
How important is brand perception? We sat down with product director Frederic Derian and Victor Bastia to discuss the rise of LLMs and what this means for advertisers.
The Stack: Uncertainty Grips Media
This week’s developments point to a media and advertising industry under strain, as major deals wobble, alliances shift, and publishers confront a rapidly changing discovery landscape. In today’s MadTech Daily, we cover Wikimedia expanding AI partnerships across tech giants, Alibaba’s [...]
