Company description

Amplified is a global leader in the research and measurement of online human attention -- the most valuable and important indicator of ad success. The company’s pioneering AI-powered technology, world-leading research and easy-to-use media planning platform help brands and agencies run more efficient, impactful and successful ad campaigns. Created in Adelaide, Australia, in 2017 by Professor Karen Nelson Field -- a globally acclaimed author and media science pioneer -- the company’s mission is to revolutionise the way media is traded to focus on attention, making it fairer and more accountable. Clients include Mars, Unilever, Dentsu Aegis and PHD Media.