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Brand Metrics

Categories:
Audio; Cookieless Targeting; Measurement, Attribution & Analytics; Native; Publisher Ad Server; Supply-Side Platform; CTV, OTT & Video
Website:
brandmetrics.com
Email:
sean@brandmetrics.com
Geography:
APAC EMEA North America
Location:
Specialism:

Articles

Predictions 2022: The Future of Measurement and Attribution
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PressBox

Starting the New Year with a CTV Game-Changer: DPG Media x Brand Metrics
Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth
Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement
Kristen Friesen Moves to New Role to Help Drive Brand Metrics’ Rapid US Expansion
Brand Metrics Fuels Expansion with Four Senior Hires
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Since partnering with Brand Metrics, we've seen a significant improvement in audience-driven revenue. Their technology allows us to gain deeper understanding of our audience behaviour and preferences, enabling us to deliver more personalised, engaging content. Their solutions have also helped us create more insightful campaigns that drive engagement and attract new audiences. Moreover, their data-driven strategies have enabled us to identify and seize new revenue opportunities. Brand Metrics has truly become an invaluable partner in our business.

Case study

McDonald’s: Increasing Engagement with Weather Synced Social Ads
McDonald’s Brazil worked with Adglow to promote the McFrozen, a new frozen soft-drink. They wanted to generate maximum engagement with this refreshing new product during the hot summer months. Adglow integrated weather-sync technology with our p...
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Company description

Brand Metrics is a game-changer for publishers, delivering brand lift data at true scale, simply, inexpensively, and without 3rd party cookies. Commercial teams can prove the effectiveness of many more campaigns and use their brand lift data to help monetise their commercial proposition, whilst research teams can use their extensive metadata to demonstrate what really works. Brand Metrics is an SaaS platform built for the digital advertising ecosystem with a benchmark database of 25,000+ campaigns, measured for world-leading publishers like New York Times, Newscorp, The Guardian, Financial Times, We Transfer, Schibsted, and many more.