Chalice AI
- Categories:
- AI & Machine Learning; Advertiser Ad Server; Consent Management, Privacy & Compliance; Cookieless Targeting; Data Activation; Media Buying; Performance Marketing Services; Demand-Side Platform; Supply-Side Platform; CTV, OTT & Video
- Website:
- chalice.ai
- Email:
- freddie@chalice.ai
- Geography:
- EMEA North America
- Location:
- Specialism:
“For this campaign, we aimed to go beyond traditional metrics like video completion rate and focus on what truly matters - driving brand lift. Chalice’s custom algorithms allowed us to dynamically refine our strategy, ensuring every impression contributed to meaningful brand impact and aligned with our long-term brand goals”