goTom AG

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Categories:: Advertiser Ad Server; Audio; Inventory Management; Native; OOH & DOOH; Publisher Ad Server; Revenue Management; Supply-Side Platform; CTV, OTT & Video; Workflow Management
Website:: gotom.io
Email:: manuel@gotom.io
Geography:: EMEA
Location:
Specialism:

PressBox

goTom is Expanding: New Experts in Account Management, Customer Success & Marketing

Schibsted Marketplaces Partners with goTom to Revolutionise Media Sales & Workflow Automation

René Plug Appointed as Chief Revenue Officer at goTom

Wort & Bild Verlag Now Works with goTom: A New Milestone

Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers

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goTom perfectly supports our existing technical infrastructure in planning and handling campaigns.

— Alex Savic Managing Director DACH/CEE/Nordics, Teads.tv

Case study

McDonald’s: Increasing Engagement with Weather Synced Social Ads

McDonald’s Brazil worked with Adglow to promote the McFrozen, a new frozen soft-drink. They wanted to generate maximum engagement with this refreshing new product during the hot summer months. Adglow integrated weather-sync technology with our p...

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Company description

goTom is a modern order management software that unifies every aspect of selling digital advertising, from CRM to insertion orders to programmatic advertising. The solution streamlines daily sales tasks, campaign and ad operations. The integrative approach allows the platform to be flexibly embedded in various tech stacks. It communicates via various interfaces with ad servers, supply-side platforms (SSP), ERP and CRM systems. At the heart of the platform is order processing. goTom maps complex product, price and condition structures, creates media plans on this basis and automatically pushes orders or deals to the ad server or SSP.