Case study
McDonald’s: Increasing Engagement with Weather Synced Social Ads
McDonald’s Brazil worked with Adglow to promote the McFrozen, a new frozen soft-drink. They wanted to generate maximum engagement with this refreshing new product during the hot summer months. Adglow integrated weather-sync technology with our p...
Company description
Impact Plus is a pioneering sustaintech company that provides innovative solutions for marketers on every continent seeking to reduce their environmental footprint. Our team is passionate about empowering clients including L'Oréal, Heineken, Seedtag, Azerion, and many other companies to cut their GHG emissions while delivering upon their marketing goals. Our tools - Campaign Studies, Environmental Sustainability Platform and Creative Optimizer - are designed to make the process of evaluating and reducing GHG emissions automated and easily implemented across entire businesses. We aim to create a world where every marketer considers environmental impact as a core component of their media campaigns. 
