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LG Ads

Categories:
AI & Machine Learning; Data Activation; Measurement, Attribution & Analytics; CTV, OTT & Video
Website:
lgads.tv
Email:
lgadsolutions@teamgingermay.com
Geography:
APAC EMEA LATAM North America
Location:
Specialism:

Case study

McDonald’s: Increasing Engagement with Weather Synced Social Ads
McDonald’s Brazil worked with Adglow to promote the McFrozen, a new frozen soft-drink. They wanted to generate maximum engagement with this refreshing new product during the hot summer months. Adglow integrated weather-sync technology with our p...

Company description

LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.