Lumen

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Categories:: Measurement, Attribution & Analytics
Website:: lumen-research.com
Email:: mike.follett@lumen-research.com
Geography:: APAC EMEA LATAM North America
Location:
Specialism:

Articles

Lumen Research Announces Philippa Snare as New Chair of the Board

Predictions 2022: The Environmental Impact of Digital Advertising

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PressBox

Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit

Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising Solutions

Snapchat & Lumen Research Release Global Rich Media Attention Measurement Solution

Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform

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Company description

Lumen Research is an eye-tracking technology company that is expanding our understanding of human attention, and helping brands to turn attention into action.

The company initially developed patented eye-tracking technology for creative attention studies, helping advertisers understand how consumers view advertising across online and offline media. Since then, Lumen has evolved to focus on helping brands plan, buy, measure, and optimise advertising based on attention across all types of media.