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multilocal

Categories:
Contextual; Cookieless Targeting; Data Activation; Inventory Management; Location & Proximity; Media Buying; Supply-Side Platform
Website:
multilocal.media
Email:
info@multilocal.media
Geography:
APAC EMEA LATAM North America
Location:
Specialism:

Case study

McDonald’s: Increasing Engagement with Weather Synced Social Ads
McDonald’s Brazil worked with Adglow to promote the McFrozen, a new frozen soft-drink. They wanted to generate maximum engagement with this refreshing new product during the hot summer months. Adglow integrated weather-sync technology with our p...

Company description

With over five years of expertise in curation, Multilocal simplifies advertising, delivering greater transparency, efficiency, and value for advertisers and media owners - while ensuring more relevant experiences for consumers. Powered by our Curation Intelligence Platform™, we integrate data from multiple SSPs and DMPs with contextual signals and search intent to deliver precise audience targeting across the open web. Through our Active Curation™ methodology, we optimize campaigns in real time, using live and historical data to reduce waste and enhance performance by 40–60%.