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Case study

McDonald’s: Increasing Engagement with Weather Synced Social Ads
McDonald’s Brazil worked with Adglow to promote the McFrozen, a new frozen soft-drink. They wanted to generate maximum engagement with this refreshing new product during the hot summer months. Adglow integrated weather-sync technology with our p...

Company description

Outbrain Inc. (Nasdaq: OB) and Teads combined on February 3, 2025 and are operating under the new Teads brand. The new Teads is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes, the combined company ensures value is driven with every media dollar by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. One of the most scaled advertising platforms on the open internet, the new Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, with a global team of nearly 1,800 people in 36 countries.