“We always love using innovative advertising products at Shop Direct and we were incredibly impressed by the results of this campaign. Our customers love using Stories on Instagram, so it was a no brainer to try out this format by Picnic in a new, premium editorial context. We also loved learning about how advertisers can best use Google AMP pages, both from an efficiency perspective but also because of the benefits for the user’s experience. Most of all we loved the results – it ticked every box in terms of having high-quality creative on premium mobile inventory with smart targeting, but the thing that matters is effectiveness. The campaign with Picnic had great engagement metrics and was incredibly effective at driving sales – all in all, a very successful mobile rich media campaign! “