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Case study

McDonald’s: Increasing Engagement with Weather Synced Social Ads
McDonald’s Brazil worked with Adglow to promote the McFrozen, a new frozen soft-drink. They wanted to generate maximum engagement with this refreshing new product during the hot summer months. Adglow integrated weather-sync technology with our p...

Company description

Taptap is a predictive advertising platform empowering brands to predict with precision and unlock advertising success at scale. Helping brands find who and where their best customers are and engage them across CTV, DOOH, digital audio, desktop and mobile. Applying predictive modelling to demographic, behavioural, business and contextual data to enable smarter planning, buying and measurement by area across any channel whilst protecting user privacy.