ZEFR
- Categories:
- Data Activation
- Website:
- zefr.com
- Email:
- andrew.serby@zefr.com
- Geography:
- APAC EMEA North America
- Location:
- Specialism:
Videos
PressBox
This is a firm reminder context matters as much as the data used to find an audience. The more aligned the ad is with content, the more likely consumers are to view the brand as innovative, savvy, trustworthy and one for which they will pay more. Using human-supervised machine learning to help find suitable content is one way of finding that balance.